We are four Irish entrepreneurs who decided it was high time to give Austin, Texas, a taste of business done the Irish way — with sick humor wit and brains fed on potatoes and Kerrygold butter. We would have started this business sooner, but half our team was in diapers twenty-five years ago, so since then we’ve been adding to our list of ways to impress people by jumping off planes without a parachute, winning Fear Factor II, and talking Richard Branson into starting Virgin Airlines. One November we all looked at each other over Thanksgiving dinner and came up with this grand idea. We blame the potatoes (and the Kerrygold butter).