OUR PROCESS

Our first priority is to make sure we understand your business, your products/services, and your unique needs as a company. We'll develop your quality content and website to specifically get you new prospects and customers and foster your relationships with existing ones, and that’s something you can take to the bank.

 

Give your project the best chance of success.

  • We meet with you. Our chief goal is to understand every aspect of your business and how you wish us to add to it by way of your website, design, content and marketing.

  • We evaluate your content, images, fonts, style, voice, online presence, business values, services, tech specs, and business set-up.

  • We look at everything — your deadlines, budget, target market, current site, competition, and user persona. We also help you define your voice and online presence, and establish necessary costs. We also establish how many staff will have access — admins, contributors and maintenance staff.

  • The ideas we come up with combine our skills and talents to give our clients the most strategic results possible — ones that will set them apart. We come up with multiple concepts based on our research and what your business offers.

  • We establish the layout of each page and decide on the navigation and flow of the entire site, ensuring ease of use for the end user. We storyboard your site and create initial wireframes and mock-ups. We agree on the best concepts, choose branding elements and create content.

  • We design a short and long-term marketing plan. We get final approval on copy and images used. We set up a project management plan to ensure all the work done will be completed by each stage of the project timeline.

  • We start developing. We fine-tune everything — images, colors, edits, features, etc. and integrate tracking and analytics. On the agreed-upon final date, we deliver the final products and go over everything one last time to make sure you are completely satisfied.

  • We train all relevant staff users, set up split testing (if desired), and make recommendations for follow-up actions — tech support, design, content, functionality, theme, and plugin upgrades. Clients sign off on a completed project.