OUR PROCESS
Goals
Once you have confirmed your business, marketing and branding goals, we’ll establish the specific goals of your website content. You want your business to show off your competitive edge and highlight ideal outcomes for clients.
Key Content
We look at your top competitors to see how we can position your website to come out ahead in the online marketing space. To do that, we look at the best keywords and write informational content that includes them.
Persuade
Ultimately, you want your website visitors to take action after reading your content in the form of a purchase or consultation, so each page will be informational, persuasive, and targeted to your ideal client.
Editing
Unedited work can make a company look sloppy and lazy. We go through every word and sentence with a fine toothcomb and make sure they follow standard spelling, grammar and punctuation rules.
Why does content matter?
Good Web content is one of the essential keys to meeting your website goals.
INFORMATION & RELATIONSHIP
Readers want it
Site visitors come to your site to learn about your services, read your blog posts, and see if they want to work with you. In order to meet that need, you need content that addresses all of their pain points and answers any questions they might have in advance. They also want to get to know you. Why did you start your company; what inspires you; who makes up the team?
Like to get to know a company through its content
More likely to return to a website because of its informative content**
Feel more positive about a company after reading its custom content, and are more likely to buy from it***
MARKETING & SALES
Persuade your readers
Be easily found by having content that is specifically tailored to your product or service. Most of your future clients will find you through a search engine, which means they are already interested in your product or service. It's then up to your direct, personable and persuasive content to finalize the sale. And avoid intrusive advertising -- stick to your content goals.
Make purchase decisions after approximately 12 searches*
Visit your site through links in others' content
Gather information about a company through its website before a purchase***
*Kapost
**Business2Community
***Statista
WHAT THEY'RE SAYING
“Sally was very responsive and helpful. She wanted to understand exactly what I needed before she started work. Because of that, I got exactly what I needed when I needed it.”
“Sally was excellent to deal with. She was professional and prompt, and the quality of her work is amazing.”
“It was great working with Sally. She’s very knowledgeable and creative.”
